This Privacy Policy explains how DINNA AI Solutions DOO Skopje, (“DINNA”, “we”, “our”, or “us”) collects, uses, stores, and safeguards the information of users (“you”, “your”) who access and use our AI-powered digital marketing platform. 

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By using DINNA AI Solutions DOO Skopje, you agree to the collection and use of your information in accordance with this Privacy Policy and applicable data protection regulations, including the GDPR and any local laws applicable in North Macedonia and the EU. 

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1. Information We Collect

When you engage with DINNA AI Solutions DOO Skopje, particularly through our onboarding questionnaire and platform tools, we may collect the following categories of information: 

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A. Business Overview Information 

• Business Segment (B2B, B2C, D2C, etc.) 

• Business Objectives (strategic goals for the next 12 months) 

• Unique Value Proposition 

• Market Positioning 

• Revenue Model (e.g., Subscription, One-time Purchase, Service-based) 

• Marketing Budget 

 

B. Ideal Customer Profile 

• Industry, Company Type, Region/Country 

• Company Size (Revenue or Headcount) 

• Buying Committee Members and Decision-Making Process 

• Pain Points and Business Goals 

• Success Indicators and Barriers to Success 

• Competitive Landscape and Switching Barriers 

• Buying Behavior and Content Evaluation Preferences 

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C. Audience Analysis 

• Core Goals and Jobs-To-Be-Done 

• Communication Style and Preferred Content Formats 

• Product Fit, Value Perception, and Objections 

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D. Key Messaging Blocks 

• Root Audience Problems and Motivations 

• Messaging Architecture (Mission, Differentiation, Value Proposition) 

• Brand Voice and Calls-To-Action 

 

DINNA AI Solutions DOO Skopje, does not collect personal identifiable information unless it is voluntarily provided (e.g., for support requests or account creation). We do not use tracking cookies, fingerprinting, or third-party behavioral data scraping. 

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2. Purpose of Data Collection 

We use collected data strictly for the following purposes: 

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• To generate tailored marketing strategies and content 

• To personalize user experience and improve platform relevance 

• To refine our AI systems using anonymized performance patterns 

• To enable secure access to publishing endpoints 

 

We do not use your data for resale, behavioural advertising, or any third-party monetization. 

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3. Legal Basis for Processing 

We process your data under the following legal bases: 

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• Your consent when you fill out the DINNA onboarding form 

• Performance of a contract (providing you services) 

• Legitimate interest in improving platform functionality, while safeguarding user rights and freedoms 

 

4. User Rights 

You have the right to: 

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• Request access to the data we hold about you 

• Rectify inaccurate or incomplete data 

• Request erasure of your data 

• Restrict or object to processing 

• Withdraw consent at any time 

• Lodge a complaint with a supervisory authority

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Requests may be sent to: ina@dinna.ai

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5. How We Store Data and How We Protect Your Information 

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A. Storage 

All data is stored on secure, access-controlled servers located in GDPR-compliant jurisdictions. User input data from the DINNA questionnaire is stored in encrypted databases accessible only to authorized personnel. 

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We retain user data only as long as necessary for providing services, complying with legal obligations, and improving product performance. Upon deletion requests, data is either securely erased or anonymized for performance learning purposes. 

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B. Security Measures 

DINNA is built with a security-by-design architecture. Current and planned measures include: 

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• TLS 1.3 encrypted HTTPS connections 

• Token-based authentication for user access 

• OAuth-secured integrations with social media platforms 

• Role-based access controls for internal operations 

• Encrypted storage for sensitive input and tokens 

• Activity logs and prompt history for transparency and auditability 

 

Although full-scale enterprise encryption (e.g., zero-trust or end-to-end) is not yet implemented at the MVP stage, it is included in our development roadmap. 

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6. AI and Data Ethics 

We adhere to responsible AI principles: 

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• Human-in-the-loop: You control final content publishing 

• Purpose-bound AI: Used only for marketing-related generation 

• Transparency: No hidden AI behavior, no silent learning from your data 

• Data minimalism: We collect only what’s necessary to provide value 

 

7. Children’s Privacy 

DINNA AI Solutions DOO Skopje, is not intended for individuals under the age of 18. We do not knowingly collect data from children.

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8. Policy Changes 

We reserve the right to update this Privacy Policy. If material changes are made, we will notify users via email or platform notice. Continued use of the platform constitutes acceptance of any updates.

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9. Contact Information 

For questions, concerns, or data access requests, please contact: 

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DINNA AI Solutions DOO Skopje

Email: ina@dinna.ai

Website: www.dinna.ai